The latest craze in the diet world is not “low-carb” or “low-fat,” it’s all about being ”natural.” In a recent study by the Hartman Group, it was found that natural is exactly what Americans are looking for when they make food and beverage choices. Americans are finally learning about the benefits of following a diet based on real, whole foods and the food industry is trying not to miss a beat.
In order to keep up with this fresh, natural approach, without losing revenue, food marketers are targeting your favorite unhealthy foods. Companies know that if they want to suck you in to buying their product, they better slap on a label that says it’s natural and re-invent its marketing approach. From sugary cereals to loaves of bread, the “natural” label is popping up everywhere. But how can we be so sure of what natural really means when soda companies like Sierra Mist have just come out with a new “natural” soda? With just “5 simple and natural ingredients,” Sierra Mist Natural is apparently the “reinvention of lemon-lime soda.” It is made with REAL sugar, NO preservatives or artificial flavors, and NO caffeine (sarcasm). Authentic simplicity or major crock?
– 100 calories
– 25 g sugar
– 25 g carbohydrate
– 20 mg sodium
Ingredients: carbonated water, “natural flavor,” sugar, citric acid, and potassium citrate
Major Crock. Since I’ve already written a post about natural flavor, I’d like you to read that now. There is really nothing natural about natural flavor. Aside from that though, the real shocker is that there are 25 grams of sugar in one little can! Just so you know, that is a lot, REAL sugar or not. While there is no recommendation for how much sugar you should or should not consume in a day, I’ve heard it really shouldn’t exceed 30-40 grams of added sugars, which I still think is a lot! By drinking one measly can of this garbage, which won’t quench your thirst, you are getting almost ALL or even more than enough of the added sugars you should consume in one day. Doesn’t sound too appealing especially when sugar is so detrimental to your body’s functioning! According to Jennifer Fugo, certified health coach from Evolving Well, “sugar is highly acidic to the body, creates systemic inflammation, makes blood sugar go haywire, feeds gnarly bacteria and yeast in your digestive system, reduces your body’s immune system which opens the door to colds and the flu, and will leave you feeling exhausted, sluggish and downright crappy. Oh, and then you’ll be jonesing for it too…because its incredibly addictive to boot! No wonder everyone gets sick during and after the holidays!”
Well what about Sierra Mist free you ask?
Ingredients: carbonated water, citric acid, “natural flavors,” potassium citrate, aspartame, potassium benzoate, acesulfame potassium, ascorbic acid, and calcium disodium EDTA.
– Zero calories
– Zero sugar
– 25 mg sodium
Um, are there really 2 ingredients in that list that are on the CSPI’s list for dangerous ingredients you should avoid; aspartame and acesulfame potassium? Pretty “natural” no?
In my opinion, all soda should be avoided. I will admit I used to love diet soda and drank it pretty regularly. However, the more I learn, the less I want to drink it. I’m trying my best to phase out all soda completely and I think you should too!! There are much better ways to eat “naturally,” and I can tell you it doesn’t start from a can, box, or container! Don’t let yourself be fooled!! Anyone can claim their product is “natural,” but it is up to YOU to do the investigating! If you think it is too good to be true, it probably is!